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The Problem
Children lack consistency in maintaining their toothbrushing habits, making it challenging to establish a routine.
The Solution
Create an application with the goal of consistently motivating children to maintain good teeth brushing habits.
Market Research
As part of my research, I conducted a competitive analysis that involved comparing video-sharing and social networking applications, as well as examining applications from toothbrush companies.
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TikTok
A video-sharing social media app with short-form, music based content.
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Pokémon Smile
Fun toothbrushing game, defeating bacteria, and rescuing captured Pokémon with consistent brushing.
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BeReal
Simplest photo sharing app to share once a day your real life in photo with friends.
​Conclusions from my market research:
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In most apps the interface was easy to navigate.
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There was an option to view the video's duration or see when it ended In most apps.
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The majority of apps include the option for users to share their videos with others.
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In some apps there is a strong sense of community through features like duets, comments, and likes, allowing users to collaborate and engage with others.
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User Study and Persona
During the user study, my aim was to investigate the primary challenges experienced by users. To achieve this, I conducted interviews with both children aged 6-16 and their parents.
Top issues that came up during my interviews:
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The children lack comprehension regarding the importance of brushing their teeth.
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Most of the parents struggle with reminding their children to brush their teeth twice a day.
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​Most children said that they lacked the strength to brush their teeth in the morning, and it also take them some time to do it.
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Some children have expressed their dislike for the taste of toothpaste, their preferences for certain types of toothbrushes, and their reluctance to open their mouths wide while brushing their teeth.
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Persona:
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Liora Raz
44 | Accountant
Liora, a dedicated mother, found herself facing a daily struggle with her daughter's teeth brushing routine, as the little one often resisted and lacked the motivation to brush her teeth regularly. Despite her efforts, Liora was determined to find creative ways to make teeth brushing a fun and enjoyable experience for her daughter.
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Maya Raz
7 | Liora's daughter
Maya has an intense dislike for brushing her teeth, considering it a boring chore in her daily routine and she doesn't care about how she brushes her teeth. Despite her mother Liora's best efforts to make it fun, Maya's distaste for toothbrushing remained a constant challenge for her mother.
Key Features
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Ability to recognize Oral-B toothbrush to earn more coins.
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AI features allow better detection of correct and full brushing.
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User can choose one of the teameate to demonstrate the brush.
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Snooze functionaliy from push notification.
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Ability to comment and add special effects and assets to the videos.
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Adding features to extend the BrishBrush experience such as mouthwash, dental floss etc..
Screens
Starting from the home screen, the user proceeds to practice the game, which involves brushing their teeth.
Following the practice game, the user navigates to the score screen, which provides a summary of their brushing session and awards coins based on their brushing performance level.
From this point, the user can proceed to create a team.
Once the user selects a name and an icon for his team and determines the hours he wants to brush his teeth, he is directed to a confirmation screen confirming that the team has been successfully created.
Then he can share and invite friends to join the his team.
After the friend clicks on the team invitation link, he is directed to the app store to download the application.
Once the download is complete, he can connect to the system and join to the team.
Once the friend has successfully joined the team, he can practice the game and then await the notification that the system will send to the team during the scheduled hours for brushing their teeth and playing.
The system sends random alerts to the team members during scheduled play hours for brushing.
After everyone played and brushed, they can see the score screen and their earned coins and use them to make purchases in the store.
After team members choose a gift they can afford with their total coins in the store, they proceed to a summary screen where they receive a purchase confirmation. Then the team can share the screen with friends or family to celebrate their achievement.
Colors & Typography
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