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Upifex
Overview
A website showcasing a trading platform, emphasizing its features, and providing customized trading packages.
The Problem
The trading platform lacked an online presence that clearly showcased its features and encouraged users to purchase trading packages.
Role
Product Designer
The Solution
Created a website showcasing platform features with intuitive navigation and clear calls to action for purchases.
Research
To ensure the new design met user needs and business goals, comprehensive research was conducted:
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Competitive Analysis: Evaluated other trading platforms to identify design trends, features, and user experience practices to incorporate into the site.
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Feature Prioritization: Focused on highlighting the most critical features such as clear descriptions of packages, ease of navigation, and sign-up process.
Design Strategy:
To maintain consistency and facilitate future updates, a solid design system was established:
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Responsive Design: Designed the site to be fully responsive, ensuring accessibility across different devices and screen sizes.
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Consistency & Accessibility: Ensured a cohesive design language aligned with Upifex's branding and followed accessibility best practices for inclusive user experiences.
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Wireframing & Prototyping: Created wireframes to outline the structure and functionality of the website.
The Screens
Homepage
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Explore More Screens
This is the just the Homepage in its desktop version.
To explore more screens
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Recomemded
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