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Finance Brokerage
Overview
Redesign of a financial news site with real-time updates and market insights.
The Problem
The original website had high cognitive load due to a lack of visual hierarchy and organization, making it difficult for users to navigate and focus on key content.
Role
Product Designer
The Solution
Redesigned the website with clear hierarchy, consistent layout, and intuitive navigation to reduce cognitive load.
Challenges and Constraints:
Creating a financial news website from scratch presented unique challenges, including:
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Streamlined Navigation: A dynamic menu and breadcrumb system were introduced for ease of navigation.
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Lack of Visual Hierarchy: Ensuring critical news and insights were prioritized for easy discovery.
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Engagement Challenges: Designing intuitive calls to action to encourage user interactions, such as newsletter subscriptions and account sign-ups.
Research:
To develop a targeted and effective design, a thorough research process was implemented:
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Tracking user behavior: with Hotjar's heatmaps and click analytics provided insights into user preferences and interaction patterns.
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Competitive Benchmarking: Analysis of competitors' sites revealed best practices in news organization, visual hierarchy, and interactivity.
Design Strategy:
To maintain consistency and facilitate future updates, a solid design system was established:
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Streamlined Navigation: A dynamic menu and breadcrumb system were introduced for ease of navigation.
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Reusable Components: Designed modular elements, including news cards, charts, and interactive elements, ensuring efficiency and brand alignment.
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Responsive Design: Optimized for both desktop and mobile views to cater to diverse user needs.
The Screens
Homepage
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Explore More Screens
This is the just the Homepage in its desktop version.
To explore more screens click here
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